INDEX
LOGOS & VISUAL IDENTITY DESIGN + CATALOGUE AND BROCHURE DESIGN
Otomi is a Cape Town based reseller of hand crafted Mexican Artisinal Products. I was tasked with creating a visual identity for their company including, logos, color pallets, typography and patterns.
Logos
01 Full Lockups
02 Iconmark
03 Wordmark
Colour Pallete
Patterns
Typefaces
01 Queensila
02 Boston Angel
03 DM Sans
The project involved designing a logo inspired by the heritage of Mexican artistry, developing a vibrant color palette reflective of traditional folk art, selecting typography that balances cultural tradition with modern sensibilities, and creating intricate patterns echoing the beauty of Otomi embroidery. The resulting identity bridges authenticity and contemporary appeal, providing Otomi with a versatile and unified brand presence adaptable across packaging, digital media, and retail spaces. This identity captures the essence of Mexican craftsmanship while resonating with a design-conscious South African audience.